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How to... files index "Do street marketing"
How to do street marketing
Street marketing involves a team of staff or volunteers making generally quite brief face-to-face contact with people, for example at an event such as a roadshow or by offering giveaways from a stall in a shopping mall.
It might also involve high profile stunts designed to raise awareness and generate publicity through unusual or arresting displays, costumes or activities in a public place. It can have a deeper impact than advertising or direct marketing and can start to broaden the reach of a campaign cost effectively, if people exposed to the stunt or marketing go on to tell their friends or family.
Street marketing is an easy way to specifically target people less likely to register to vote. Because it requires an immediate response, you can collect forms on the spot making the process of registration seem a lot easier. This also gives the public the opportunity to ask about anything they don't understand.
Watch out for key dates in your area when there may be a large number of under-registered groups. For example, events such as freshers' week or music festivals are a good way of targeting young people. Bear in mind that areas with big crowds are not always the best option, especially if people are in a hurry to get somewhere.
It would also be useful to make partnerships with community organisations who can arrange for volunteers to help get people registered.
Estimated timeline: Street marketing can take place at anytime during the year but check what events are happening in your area.
Estimated budget: If you can get volunteers then your only costs may be buying lunch!
Useful tools: The Commission can provide you with Re?istered themed materials. See toolkit for more details; the Department for Communities and Local Government also have a good practice guide on using outreach and street marketing techniques.
How to do street marketing
Street marketing involves a team of staff or volunteers making generally quite brief face-to-face contact with people, for example at an event such as a roadshow or by offering giveaways from a stall in a shopping mall.
It might also involve high profile stunts designed to raise awareness and generate publicity through unusual or arresting displays, costumes or activities in a public place. It can have a deeper impact than advertising or direct marketing and can start to broaden the reach of a campaign cost effectively, if people exposed to the stunt or marketing go on to tell their friends or family.
Street marketing is an easy way to specifically target people less likely to register to vote. Because it requires an immediate response, you can collect forms on the spot making the process of registration seem a lot easier. This also gives the public the opportunity to ask about anything they don't understand.
Watch out for key dates in your area when there may be a large number of under-registered groups. For example, events such as freshers' week or music festivals are a good way of targeting young people. Bear in mind that areas with big crowds are not always the best option, especially if people are in a hurry to get somewhere.
It would also be useful to make partnerships with community organisations who can arrange for volunteers to help get people registered.
Estimated timeline: Street marketing can take place at anytime during the year but check what events are happening in your area.
Estimated budget: If you can get volunteers then your only costs may be buying lunch!
Useful tools: The Commission can provide you with Re?istered themed materials. See toolkit for more details; the Department for Communities and Local Government also have a good practice guide on using outreach and street marketing techniques.
